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2020年投资理财如何避险
时间：2020-06-19

关键词：投资理财、底层资产、政信

月有盈亏，潮涨潮落，潮水退落究竟谁在裸泳一目了然。周期逆转时刻，前方风险犹存。当前经济周期下，家庭理财如何可以做的安全，自然是首要目标。想要避开风险，自然要懂得如何识别风险。

1.不选择非法金融产品

做理财投资合规合法很重要，一定要选择正规的金融机构发行的理财产品，如银行，证券，信托，保险等。在此拿P2P举个例子，当年互联网金融横空出世，一时间风光无两，某上市公司为了迎合市场热点甚至改名匹凸匹，在和今年的境遇相互对比，真是天差地别。有没有金融牌照，有没有国家监管机构，有没有健全的法律制度保护，这些都是在发生极端风险下投资者最后的保障。

2.去伪存真看实力

闯过了第一关，选择了一个合法合规的金融产品。可喜可贺，已经成功规避掉大部分的风险了，那么来面对第二关。资管新规下，管理方和融资方是否靠谱就显得尤为重要。以政信信托举例，通常政信产品里，信托公司作为管理方，融资方通常为一些地方城投平台。如果把信托产品单纯的看成一笔借贷，融资方就是借款人，信托公司是中间商，中间商说话是否真实，这笔钱拿去干了什么，这借钱的人靠不靠谱实力如何，都将关系到这本金和利息能不能兑付。信托公司的好坏，融资方的实力都是在信托产品选择中重要衡量的标准。

3.选择优质资产

炒股的朋友都知道现在价值投资很重要，目前优化退市制度，供给侧改革打掉僵尸企业，要赚钱找好股，找好股要找好企业。对于债类投资；优质企业优质底层资产更为重要，这些都资产保值增值的核心保障。那什么样是好企业好资产，这就要学会看企业过往的财务信用，目前的盈利情况，债务的高低等等，也要学会了解资产的价值规律，还款来源等等。城投平台上选择经济发达地区的政府融资平台，如东南沿海地区政府，市级平台要好于区县级平台等等。

投资理财是非常需要理性的事情，盲目跟从投资，往往忽视了最简单的风险。当然在生活节奏日益加快的当下，投资者往往难以分别市场上种类繁多的理财产品，此时委托尽责可靠的理财师也是不二的选择，进元财富多年以来专注相对安全的政信理财产品，为确保投资者资金安全，为在售产品建立了全面、独立的风险评价体系，面向投资者提供报告内容及讲解服务，投资者安心及我们的初心。


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