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个人购买信托渠道的分析与比较-进元财富
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个人购买信托渠道的分析与比较
信托渠道 时间:2020-06-11

首先买信托,普通个人投资者可以选择的渠道有三种,分别是:银行,信托公司和第三方财富中心。其实这三种模式,大家应该都或多或少了解过,但是不清楚差别,普遍认为从三方购买产品风险是三者中最高的,没什么好项目,而且销售素质和专业度都很低。事实上这只是刻板的印象,三方平台往往面对更广泛的客户群体,能更有针对性的制定理财方案,能更灵活的服务于每位客户。

今天,进元财富站在客观中立的角度给大家梳理一下三种不同渠道购买信托的区别:

一、从银行购买信托:银行普遍是每个人最早接触的金融机构,而主营业务是吸纳储蓄,发放贷款。多少年的好口碑,造就了银行=安全的心里暗示。而事实上在银行每位投资者能买到信托产品,有两种类型:

1、银行理财中有投资于信托产品的部分,比如购买20万银行理财,您的钱可能有12万甚至更多的部分,都是投资于信托产品的,这也是银行一个厉害的地方,可以降低信托门槛,把几百万的信托额度拆分成小额,从银行统一再做投资。但是做成银行理财投资的信托,避免不了产品也变了滋味,其中一半的投资收益被银行收走,普遍年收益在4%,随着额度升高可能会上升到5%。降低了利润,银行理财也能带给客户最大限度的灵活性,很多理财产品赎回方便,期限灵活。在灵活性上,其余两种信托销售渠道是比不了的,银行理财可以做一天或是几周,现在市面上最短的信托产品也是一两个月的周期。

所以总结此类信托,期限灵活,门槛低,安全性高(因为银行理财除投资信托外剩余部分投资低息债权市场),收益最低。

2、银行代销的信托产品,在很多银行理财经理口中,要比三方,或信托公司的都安全,因为经过了银行的挑选,这属于虚假宣传,首先在银行代销的信托是很少的,这也是一个双选的过程,银行是要对项目有一个基本的判断,但从信托公司角度出发,现在银信业务监管格,所以信托公司也只有几家大信托公司的产品会在银行代销一两只。银行购买信托想看详细资料是非常困难的,因为本身他们对于产品的不熟悉,外加对多类型产品进行销售管理,所以面对专业度高的客户他们的分析能力就比较有限了,其次信托公司不会将项目资料发给银行,毕竟合作的目的仅仅为了互赢,银行理财和信托投资在产品永远都存在竞争关系。

二、从信托公司购买信托:从信托公司购买信托,肯定是一家产品最全的,但也存在一定的局限性,一家信托公司的产品分为三种类型,有的会总包给像楼主这种三方(或银行)进行销售募集,有的留着信托公司直销,有的给三方(或银行)一部分,信托公司留一部分,整体上有这三种分配模式。最优质的项目,外面就像银行和三方,肯定没有信托公司本身的多。但是像很多信托公司,购买起来的确不方便,个人投资者想去买信托一般都需要自己在他们官网自主的产品,选好了定额度,之后给你约签合同双录的时间还需要你到信托公司去签约。而且签约之后,一般都是客服会联系你付息和项目进度,并不会有理财师介入,这是客户主动联系信托公司所得到的反馈态度。

三、从第三方财富中心购买信托:行业销售员文化水平与自身素质普遍较低,但这不能以偏概全。三方财富公司除了理财师个体因素影响较大外,产品是三种销售模式中最多的,也是最乱的,这也就更体现找准一个好的理财师是多么重要的事了。而三方在产品上讲,的确多,且公平公正,这里举个例子说明:就像您了解了一款中信信托公司的A信托产品,就去中信信托公司,某销售人员就会说这个产品是不错的,总之让你购买这个产品了,如果这个时候你选择三方理财公司购买产品,好的理财师会对此产品进行剖析,会根据你的实际情况,与其他信托公司发行的BCD等产品进行横向对比,最终选出一款最适合的投资产品。

所以总结此类信托:相比其他销售渠道,三方公司有着多家信托公司的不同类型产品,在给客户挑选产品时可以做到,更客观、更公正、更公平。只不过产品安全度有高有低,认准好的理财师很重要,有责任心的理财师,三方市场总能为你找到满意的产品,而且服务态度,都是上门服务,不会让客户老远跑来签约,一切事物以客户为主,是更市场化,更良性的购买渠道。

进元财富是三方财富中非常优秀的平台,我们建立了完善了风险控制体系,针对在售项目做独立研究,根据多年从业经验已经投资者自身风险倾向,定制最为合适的投资理财方案,立足于让客户买得省心、买得放心。


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